Balancing Optimal Benefits and Optimal Budgeting in a

Small Business with Courtenay Shipley

The Growing your Team Podcast: Episode 228


As your business and team grow, you might wonder, “When can I afford to start offering benefits to my employees?”

While some benefits are nice-to-have perks for employees, a few are essential. When small businesses can’t or don’t offer must-have benefits, they can significantly reduce their ability to attract or retain quality team members.

The question becomes, how do you afford the optimal benefits employees desire with your small business’s realistic budget? The good news is that even micro businesses bringing on their first full-time employee can afford some basic benefits.

Courtenay Shipley shares her expertise in the retirement plan industry to help business owners learn ways to supply affordable benefits that help attract and retain employees.

Listen Now:

In this Episode You’ll Hear:

  • Why state rules are important to know when hiring a new employee 
  • Why business owners should see offering benefits to their employees as an investment 

  • The difference between the simple IRA and a 401k

  • How does supplying benefits increases retention rates

  • What you should do as a business owner to set yourself up for retirement success

About Courtenay Shipley:

Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education, but also helps them leverage their employee benefits in a way that supports their own business goals.

She has worked with qualified retirement plans, developed strategies for third-party administrators, and conducted over 10,000 educational meetings. Courtenay holds various designations including Accredited Investment Fiduciary™, Chartered Retirement Plan Specialist, Certified Plan Fiduciary Advisor, and Certified Exit Planning Advisor. She is also the esteemed president of the Retirement Advisor Council, and her outstanding contributions have earned her accolades such as Top Women Advisor, NAPA Young Gun, and FT Top 401 Advisor.

How to Connect with Courtenay Shipley:

Suggested Resources:

Listeners can learn more about Retirement Planology, their services, and book a call to connect with Courtenay by visiting the following link:

Next Steps:

You wrote a job posting for your open position, but will it attract the right candidates?

Candidates are looking for the right fit for their next opportunity, and if they don’t find a connection between their wants and your opening, they will quickly move on to the next opportunity. 

Will your job posting attract your ideal candidate or turn them off?

Let’s find out through a Will Your Job Posting Attract the Right Candidates? Audit

Related Episodes:


Balancing Optimal Benefits and Optimal Budgeting in a Small Business with Courtenay Shipley, Growing Your Team Podcast, Jamie Van Cuyk, Small Business