How to Build a Team to Support Your Personal Brand with Laura Bull

The Growing your Team Podcast: Episode 234

Is your small business a personal brand?

If so, you might feel an extra hiring challenge – how can you delegate work within your business when people hire your business for you?

Just because you’re the name and face of a business does not mean you have to do all the work. Personal brands, large and small, can have teams. After all, there is so much that goes into running a business that’s outside of the direct client work.

To hire the team that will continue to make you a successful personal brand, you have to start by understanding the essential elements of your brand.

Brand strategist Laura Bull joins the Growing Your Team podcast to share how to understand and identify the core elements of your personal brand and how to use those elements to find the best team members. She also shares how to balance ego when you’ve built a brand that is centered around you.

Listen Now:

In this Episode You’ll Hear:

Advice for how to incorporate your personal brand into your team identity
How to you let go so you can let people support your personal brand
Why having a detailed job posting is key to finding the team members that align with your values
How to decipher the difference between maintaining your core practices vs your ego not allowing change to enact
Mistakes people have made when expanding from a small personal brand to a personal brand with a team behind it
The three major elements of a personal brand

About Laura Bull:

Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company’s youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician’s On Call.

Now an Amazon instant bestselling author in multiple categories like Marketing, Direct Marketing and Marketing for Small Business categories, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful “influencer.” Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful. Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix that gives entrepreneurs step by step directions to discover their own authentic and competitive brand.

A consultant and speaker, Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU’s Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.

She currently resides in Dallas with her husband and two daughters.

How to Connect with Laura Bull:

Website: www.thebrandmgmt.com

Laura’s Book: https://a.co/d/2Jef1Lf

Suggested Resources:

From Individual to Empire: A Guide to Building an Authentic and Powerful Brand is available everywhere books are sold: https://a.co/d/2Jef1Lf

Sign up for The Brand Management Co’s free newsletter at www.thebrandmgmt.com to get the first chapter of the book for free!

Next Steps:

Are you feeling overwhelmed by the pressure of choosing the right hire?

Are you tolerating a bad hire because you fear trying – and failing – again?

Gain the confidence to hire like a pro.

At Growing Your Team® we empower women entrepreneurs and leaders to expand their unique businesses by teaching them to master the hiring process. Schedule your free Jump-Start Consultation today.

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Related Episodes:

Ep113 – Why You Need to Delegate Your Marketing to Scale Your Business with Veronica Romney

Ep188 – Using Assessments in Hiring and Building Your Best Culture with Jennifer Lawrence

Ep218 – How to Navigate Brand-Focused Dress Codes With Your Employees with Angela Foster