How a Purpose Gives You a Competitive Advantage
with Elizabeth Lotardo
The Growing your Team Podcast: Episode 50
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PocketCastsDo you want to know one of the best ways to attract top talent, retain key employees, and have team members excel at their job? Having a purpose.
In this episode of the Growing Your Team podcast, Elizabeth Lotardo shares what it means to have a purpose in your small business and how it can give you a competitive advantage when it comes to hiring talent and making the sales needed to scale your business.
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Listen Now:
In this Episode You’ll Hear:
- The difference between simply having a purpose statement and having a purpose that sits at the core of your business. (3:39)
- The one interview question you should as to uncover if a candidate is purpose-driven. (5:32)
- How having a purpose-driven company leads to employees who are more engaged with their work and are more likely to stay on your team. (8:22)
- How different generations react to working for purpose-driven companies. (9:28)
- How the COVID-19 pandemic helped level the playing field for small businesses when it comes to attracting quality talent. (14:23)
- Why you need to work just as hard to retain talent as you do to attract talent (16:17)
- What selling with a noble purpose is and why it matters for your business (22:12)
About Elizabeth Lotardo:
Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud.
As the VP of Services at sales leadership consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, and Fiserv. She is a popular LinkedInLearning author, and her work has been featured in The Wall Street Journal and on NPR.
With an undergraduate degree in advertising from Boston University and a Master’s in Organizational Psychology, Elizabeth has enabled firms to drive employee engagement, competitive differentiation, and ultimately revenue.
How to Connect with Elizabeth Lotardo:
McLeod & More Website: https://www.mcleodandmore.com/
Elizabeth’s LinkedIn: https://www.linkedin.com/in/elizabethlotardo/
Suggested Resources:
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