Three Metrics You Must Measure if You Have Employees

with Marcel Petitpas

The Growing your Team Podcast: Episode 220


Profitability is essential for any business. While you might understand your current level of profitability, do you know how making adjustments within your business will impact your profitability? Better yet, do you know how to maximize your profit levels without overburdening your team?

It is possible to be both people-focused and profit-focused in a small business. Achieving this all comes down to understanding three key metrics. 

Marcel Petitpas is a data and profitability expert. In this episode of the Growing Your Team Podcast, Marcel breaks down the three key metrics you must understand to be profitable, including how to gather the data and make adjustments to improve profitability. In addition, he shares the dangers of putting profit before your people instead of finding the right balance.  

Listen Now:

In this Episode You’ll Hear:

  • Why should we be tracking data
  • The bare minimum date you should be tracking to understand your profitability  
  • What percentage of your dollars should be going towards paying your team

  • How to increase your team’s utilization 

  • How to get the team bought in to time tracking and involved in using the data

  • Keys to choosing the right tools and process to make sure time tracking data is actually useful

About Marcel Petitpas:

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. 

He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. 

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. 

How to Connect with Marcel Petitpas:

Suggested Resources:

The Agency Profit Toolkit supplies free tools, templates and training videos you need to measure the right metrics and improve your profitability.

Find all these resources here:

Next Steps:

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Related Episodes:


Three Metrics You Must Measure if You Have Employees with Marcel Petitpas, Growing Your Team Podcast, Jamie Van Cuyk, Small Business