How Can a Fractional CMO Help Small Businesses

with Brooke Janousek

The Growing your Team Podcast: Episode 208


Have you ever considered working with a Fractional CMO?

What even is a Fractional CMO?

A Fractional CMO is a part-time marketing executive responsible for leading a business’s marketing team and strategy. As a small business owner, this could be an excellent resource for fulfilling your company’s marketing department needs while maintaining your budget by avoiding hiring full-time senior-level help.

Fractional CMO expert Brooke Janousek gives insight into her experience providing this level of work to small businesses. She discusses how she determines what work is needed for various organizations and builds packages that fit them, their team, and their marketing goals.

Listen Now:

In this Episode You’ll Hear:

  • Signs business owners should look for when deciding to bring in strategic level support vs bringing in someone to do executional work 
  • Whether it’s easier to measure the ROI of marketing spend with digital marketing 

  • What should entrepreneurs be looking for when going to hire marketing support 

  • What expectations should you be setting as the business owner when hiring high-level marketing support

  • What is a Fractional CMO 

  • How often should you be connecting with a Fractional CMO 

  • Tips for hiring in the fractional space

About Brooke Janousek:

Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow.

How to Connect with Brooke Janousek:

Suggested Resources:

Related Episodes:

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How Can a Fractional CMO Help Small Businesses with Brooke Janousek, Growing Your Team Podcast, Jamie Van Cuyk, Small Business